From watching moments to stepping inside them

YBVR was born from a simple idea: the most powerful moments are not just watched. They are felt.

For years, audiences have experienced sport, music, and culture through flat screens, fixed camera angles, and formats designed for passive viewing. But the energy of a stadium, the emotion of a performance, the atmosphere behind the scenes, and the feeling of being close to the action are often lost between the event and the screen.

YBVR was created to change that.

With more than nine years of experience in immersive streaming, production, and distribution, we help rights holders, brands, and entertainment partners bring audiences closer to the moments that matter. From sports and stadium experiences to concerts, cultural performances, and cinematic VR productions, we create immersive experiences that make people feel present, connected, and emotionally engaged.

Today, YBVR brings together technology, content production, and owned platforms to power the next generation of audience experience.

YBVR IN NUMBERS

  • Downloads worldwide: 750,000
  • Years in Immersive Streaming: 9
  • In the US, UK, DE, ES: 4

Proudly collaborating with

One company. Three worlds. One immersive vision.

YBVR operates across three key experience areas:

  • Xtadium brings fans inside sport, from iconic stadiums and behind-the-scenes moments to immersive highlights, matchday atmospheres, and first-person perspectives.

  • Xtadium Music extends immersive storytelling into live music and performance, creating new ways for fans to experience concerts, artists, and events.

  • CultVRe brings culture, performing arts, and landmark experiences to wider audiences through immersive and spatial storytelling.

Together, these platforms are powered by YBVR’s technology, production expertise, and distribution infrastructure, creating an ecosystem for the future of immersive entertainment.

Meet the team

Hector Prieto

CEO & Co-Founder
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Constantino Villar

COO & Co-Founder
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Victor Garcia

CTO & Co-Founder
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Goetz Kursawe

CCO
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Moises Garcia

CPO
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Alex Borthwick

VP of Sport
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Matan Ganani

VP of Commercial
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Nashila Velji

Head of Marketing
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Valeria Gomez

Executive Producer, Xtadium
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Miguel Angel Martinez Lopez

Head of CultVre
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Antonio Campana

Head of Operations & Xtadium Music
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Sergio Diaz

Head of YB Studios
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Almudena Prieto

Head of Finance
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